If you’re an Instagram user, you probably know about a feature on the app: Reels. Reels are short, catchy videos that you can create, edit and share with your followers.
They’re similar to TikTok videos, but with some unique twists.
But do you know that behind the scenes, Instagram is using artificial intelligence (AI) and big data to make Reels a hit?
In this blog, we’ll explore how Instagram uses these technologies to enhance the user experience, boost engagement and compete with other platforms.
How AI Powers the Reels Creation Process
One of the main attractions of Reels is that they’re easy and fun to create. You can choose from a variety of effects, filters, stickers, music and sounds to spice up your videos. You can also adjust the speed, length and alignment of your clips.
But how does Instagram know what effects and sounds to offer you? How does it make sure that your Reels are aligned and smooth? How does it prevent you from violating any copyrights or community guidelines?
The answer is AI. Instagram uses AI to analyze your videos and suggests relevant effects and sounds based on the content, mood and style of your Reels. It also uses AI to detect faces, objects and movements in your videos and apply the effects accordingly.
For example, if you’re wearing sunglasses, it adds a cool filter to them. If you’re dancing, it syncs the music to your moves.
AI also helps Instagram ensure that your Reels are high-quality and original. It uses AI to align your clips and smooth out any transitions or glitches.
It also uses AI to detect any watermarks, logos or copyrighted content in your videos and flag them for review.
How AI Powers the Reels Discovery Process
Another key feature of Reels is that they’re easy and fun to discover. You can browse Reels from different categories, such as comedy, beauty, sports and music.
You can also see Reels from people you follow, people who are nearby or people who are popular on Instagram.
But how does Instagram know what Reels to show you? How does it make sure that you see Reels that match your interests, preferences and behavior? How does it avoid showing you spammy, offensive or inappropriate Reels?
Instagram uses AI to analyze your activity and interaction history on the app and learn what type of content you like, comment, save or tap on. It also uses AI to analyze the content of the Reels themselves and extract information such as image quality, originality, hashtags, keywords and captions.
Based on these factors, Instagram creates a personalized ranking for each user and shows them Reels that are likely to interest them.
It also uses AI to filter out any spammy, offensive or inappropriate Reels that violate its community guidelines or reported content policy.
How AI Powers the Reels Engagement Process
The final feature of Reels is that they’re easy and fun to engage with. You can like, comment, save or share any Reel that catches your eye.
You can also follow the creator of the Reel or visit their profile for more content. You can also create your own Reel in response to another one or use a sound or effect from another Reel.
But how does Instagram know what Reels to promote or reward? How does it make sure that the creators of the Reels get recognition and feedback for their work? How does it encourage more users to create and share their own Reels?
The answer is yet again AI. Instagram uses AI to measure the engagement level of each Reel based on how many likes, comments, saves or shares it gets.
It also uses AI to measure the quality and originality of each Reel based on how well it uses effects, sounds, captions and hashtags.
Based on these metrics, Instagram boosts the visibility of high-quality and high-engagement Reels on its Explore page or its dedicated Reels tab.
It also rewards the creators of these Reels with badges, stickers or shoutouts on its Stories feature. It also encourages more users to create and share their own Reels by featuring popular effects, sounds or challenges on its Create mode.
As you can see, Instagram is using AI and big data to make Reels a hit among its users. By using these technologies to power the creation, discovery and engagement processes of Reels, Instagram is able to provide a simple, fun and personalized experience for its users.
It is also able to compete with other platforms such as TikTok that offer similar features.
If you’re new to AI and want to learn more about it in a simple way, check out our website which provides information related to the world of artificial intelligence.
Hope you found it useful!